It seems to me that many people avoid hiring a professional web designer to create (or re-create) a site for their business because they are worried about the cost. This is a valid concern. If you need a site with a lot of functionality and back-end programming, the cost can rise very quickly.
If you need a simple site with information about your company and a way to contact you, which is what most small businesses wanting to establish a presence on the web need, it should not cost you an exorbitant amount of money. However, you’re not going to get it for peanuts either – web development is a valuable, specialized skill which not many people possess.
That said, you should feel comfortable about the fee paid to your web designer. If you feel it’s too high, let them know. If you want a lower price, though, you may have to give up some of the features you were hoping for on your site (sorry, twitter-integrated social media hub!).
The point of all this, of course, is getting more business to your business, and having a high-quality, attractive, readable site will definitely do that for you. Just the other day, my wife was looking for a medical specialist here in Lincoln. She was shocked at the shoddy websites for most of the firms. She told me that when she saw a website that looked like it was designed (badly) in 1995, it made her feel like the office would be the same way – run-down, out of date, etc.
If you need a re-vamped web presence (or your first one at all), please don’t be deterred by the fear of high cost. Like all good things, you will have to pay for your website. However, many individual designers do offer payments spread out over the course of the project so you don’t have to pay in one or two lump sums. And I promise, the value to your business will be worth it.