I made a change to a site today that I think I’m going to start making on all of the sites I create and manage. After getting in the “SEO Mindset” for a few weeks, and using the trick of viewing the Google text-only version of a page, I realized something: most sites have a whole lot of garbage at the top before they show any real content.
Once I had that realization, I went to work. Two hours or so later, the site I was working on went from about a hundred lines of menus, hidden forms and other junk at the top, to zero. The first thing on the page is a heading, and the good, meaty content follows directly afterward. It’s an amazing difference when viewing a text-only version of the page.
It was only after making this change that I started to research it a little. One of the first links that came up was the blog of a guy I admire a lot, Chris Coyier. He also came to the conclusion that it is a Good Thing to put your content first. Although he confesses on the page that he is not an SEO expert, and neither am I, this technique should help with getting the most important content on a site recognized by the big G.