Once you’ve defined what your site is about and outlined your goals, your next task is to increase your traffic! One of the best ways to do that is to make your site rank higher in Google, Yahoo and Bing search results.
Know what you want
The first mistake people make when thinking about search engine optimization is failing to know exactly what their goal is. Saying “I want to rank higher on Google” is like starting to drive without knowing your destination. You’ll never get anywhere that way. I recommend creating several SEO goals such as “I want our website to show up on the first page for the terms X and Y.”
Go for the long tail
No, you are not going to get the number one ranking for “Business”. Even if you work on it as your only goal, 24 hours a day, for 10 years, you will likely not achieve it. Instead, go for more specific terms. Terms such as “Business consultant [city name]” are much easier to rank for, and are probably the ones you want to be raking for anyway. Use more specific terms to drive more traffic.
Use the terms in your content!
You want to walk a fine line here, between not being relevant to your terms and being marked as spam. Your terms need to appear in your URL, page title, description, h1, h2 and p tags. Don’t force them in, though. If you are using descriptive urls, titles and descriptions, this should be a natural extension of the valuable content you are providing on your page. Just make sure that instead of using generic titles and headings (Look at this!) you use meaningful ones (Business Growth Tips).